Digital marketing is an umbrella term for all the channels and tactics that can be used to market products or services via the internet or a connected device. It comprises many forms, including social media marketing, paid tactics, search engine marketing, content marketing and email marketing—to name a few.

Whether you already work in this exciting industry or you’ve set your sights on a career in digital marketing, get to know the following resources.

General digital marketing resources

1. HubSpot and HubSpot Academy. HubSpot is one of the most prominent makers of inbound marketing, sales and customer service software. Make sure to check out their top-notch blog. HubSpot Academy offers a wide range of free certifications covering essential inbound marketing skills.

2. MarketingProfs. This organization provides training programs, online events, conferences and a blog catering to individuals, small teams and large organizations.

3. Salesforce 360. A comprehensive hub offering marketing insights, how‑to guides and resources. Filter by “Roles” to get this collection of news and trends in marketing.

4. Digital Marketing Institute (DMI). DMI offers globally recognized courses and certifications to help digital marketing professionals master new skills and advance professional development.

5. Think with Google. Think with Google is a resource from Google that offers insights, data and analysis to help marketers develop informed digital strategies.

6. Semrush. This comprehensive digital marketing platform allows marketers to enhance online visibility through keyword research, competitor analysis, site audits, backlink tracking and content optimization.

Social media and influencer marketing

7. Social Media Today. Arguably the most comprehensive source of original analysis on the latest happenings in the social media industry.

8. Social Media Examiner newsletter. Get regular issues of their email newsletter as well as a free copy of their annual social media survey report.

9. Sprout Social and Sprout’s Insights blog. The former is an all-in-one social media management platform, and the latter is a respected purveyor of social media news and trends.

10. Rachel Karten’s Link in Bio. One of the top business newsletters on Substack, this blog is written by “people who, you know, live on the internet and do this thing for a living.”

11. Brandwatch. This is a consumer research platform that helps marketers understand their audience analytics and track conversations and brand awareness.

12. CreatorIQ. This is an influencer marketing platform with several creator identification features—and it comes with fraud detection.

Content marketing

13. Copyblogger. This is one of the most comprehensive content marketing tools and training resources on the web. Learn about copywriting, search engine optimization, conversion rate optimization and more.

14. Content Marketing Institute (CMI)™ and Content Marketing Institute™ University. CMI’s purpose is to advance the practice of content marketing through online education and in-person and digital events. CMI University offers content marketing certification in partnership with the American Marketing Association to promote professional development.

15. Convince & Convert. Jay Baer and his company have been at the forefront of content marketing for close to two decades. Sign up for their newsletter, too.

AI in digital marketing

16. ChatGPT, Gemini, Copilot and Claude among others. These GenAI tools help transform digital marketing by streamlining content creation, automating tasks, accelerating research and enhancing ideation.

17. AI.gov. This is a U.S. government portal for AI initiatives with valuable resources and insights that digital marketers can leverage for strategic planning and innovation.

18. The Neuron. Navigate the ever-changing world of AI with a curated list of top tools and applications. Stay up to date with the latest AI news, and discover AI-powered productivity boosters.

19. Everyday AI. Check out their newsletter or podcast focused on helping marketing professionals integrate AI into their digital strategy. A wide range of topics are covered, including ChatGPT, content creation, marketing, sales and AI in society.

20. Marketing Artificial Intelligence Institute®. The Marketing AI Institute provides resources, such as a blog, podcast, webinars and events for marketers to understand and implement AI in marketing.

Email marketing

21. Really Good Emails. This is a curated collection of high-quality email templates with a robust blog (or “school”) for increasing your email marketing skills.

22. Litmus blog. Litmus has been a respected player in the field for years, providing email marketing best practices to guide strategy and up-to-date information on privacy laws.

23. Omnisend’s Email Subject Line Tester. This tool suggests optimized recommendations based on several factors, including length, word count and scannability.

Search and PPC (pay-per-click)

24. Google’s Search Engine Optimization (SEO) Starter Guide is from the webmasters at Google itself. The guide provides best practices to make it easier for Google to crawl and index your content.

25. Search Engine Land is among the leaders in this field, featuring breaking news, analysis and guides covering SEO and PPC.

26. Search Engine Journal. Another leading publisher in the search news and best practices world, this site grew from a personal blog in 2003 to 1.5 million monthly visitors today.

27. Moz. This SEO software enables you to explore keyword and backlink data, check domain authority and optimize local business listings.

28. Search Engine Roundtable. The mission of the roundtable is to provide a single source of the most interesting threads covered by the SEO forums and message boards. The goal is to save you time clicking through the forum threads to “find the true gems.”

29. AhrefsTV. The makers of Ahrefs software have a YouTube channel that publishes tutorials on SEO and YouTube marketing.

Get started with an online degree in marketing from Lynn

If you’re looking to succeed in marketing, advertising, digital media and more, Lynn University’s online bachelor’s degree in marketing may be able to help you get there. Request more information, and a Lynn University student success manager will be in touch.