Online Bachelor’s Degree in Marketing

Kickstart your career in an in-demand field with a marketing degree

In the digital age, the ways we engage are constantly evolving. That’s why organizations need marketers who can help them connect to audiences, elevate their brand and thrive in the 21st-century marketplace. With an online marketing degree from Lynn University, you can make your mark in an industry of unlimited opportunities. Nationally recognized for its online bachelor’s programs, Lynn University will help you develop the skills you need to succeed in marketing, advertising, digital media and more.

What you can expect from our bachelor’s degree in marketing:

  • A valuable education from an innovative and globally minded university
  • Cutting-edge courses that are tuned in to market needs and industry trends
  • A flexible degree that’s 100% online, so you can study on your schedule
  • A solid foundation in business that will help you go further, earn more and expand your professional profile
  • An interactive program where you can build your marketing projects portfolio and prepare to succeed in a fast-changing world
  • Earn Google Analytics certification, adding value to your resume and expanding your marketing career options
  • Learn how to research, collect and analyze real data for developing a marketing strategy

The College of Business and Management at Lynn University is accredited by IACBE.

IACBE Accredited logo

See notes and conditions for important information.

Quick facts

Start dates: 3 times a year
Next term: Jan. 8–May 6
Learning format: 100% online
Program length: 4 years

male student working on a laptop in a computer lab male student working on a laptop in a computer lab

Upcoming start dates

Learning at Lynn—innovative, global, personalized

3K+ students from over 101 countries

Prepare to work in a global economy through a curriculum that immerses you in an international community, culture and careers.

Highly ranked, technology-driven

Join a school ranked nationally for best online bachelor’s programs and best value by U.S. News & World Report. Access your courses anywhere through iPad®-powered learning.

18:1 student-faculty ratio

Get one-on-one mentoring and support from expert faculty and academic advisers.

Apple Distinguished School

Attend a University recognized by Apple® as a distinguished school for continuous innovation in learning, teaching and the school environment.

See notes and conditions for important information.

Build your career in marketing

Marketing is a massive industry, ripe with innovation and opportunity. With an online bachelor’s degree in marketing, you’ll gain the business and marketing skills you’ll need to excel. You’ll learn from marketing experts and study e-business, social media, consumer behavior, global marketing, economics, business analytics and more.

Develop these skills with a bachelor’s degree in marketing:

  • Identify and assess marketing opportunities.
  • Create engaging user experiences and marketing content.
  • Implement digital marketing trends, SEO and marketing analytics for first-rate results.

Here’s how we’ll support you

As a student, you will be assigned a student success manager who will serve as your primary point of contact throughout the program—from course registration to tracking your progress. Learn more about the support you’ll receive from your student success manager.

See notes and conditions for important information.

Career opportunities

Want to start your own marketing agency? Create your personal brand? Help companies grow their business? Our online marketing degree provides the know-how to succeed in a number of roles, including:

  • Marketing manager
  • Corporate sales specialist
  • Brand strategist
  • Market researcher
  • Data analyst
  • Social media strategist
  • Entertainment marketer
woman working on a computer in a busy office woman working on a computer in a busy office

Admission and tuition

The enrollment deadline is coming soon; view upcoming start dates and application deadlines.

Candidates must provide the following:

  • Completed application
  • Personal statement
  • Official transcripts

To get started, create a profile for Lynn's personalized application portal and fill out an application.

Apply now

Online bachelor’s in marketing tuition: $375 per credit
Fees: $200
Annual total: $11,450

Cost estimates are based on completion of 120 total credits (30 credits per year). Instructional material fees are a one-time charge and do not apply to students who reside internationally or who provide their own iPad and required apps. Some programs and courses may have additional costs.

Learn more

Your Lynn University online bachelor’s degree in marketing may be more affordable than you expect. Explore scholarship, grant and loan opportunities to find out how much you could save.

Learn more

Notes and conditions - PLEASE READ

Apple trademark: Apple® and iPad® are registered trademarks of Apple Inc.

Best online bachelor's programs and best value: Source: U.S. News and World Report, Best Online Bachelor's Degrees and Best Value

Employment and career advancement: Actual outcomes vary by geographic area, previous work experience and opportunities for employment. Lynn University does not guarantee employment placement or career advancement.

Number of Lynn students: Academic statistics as of Spring 2022