Ready to pursue a career in marketing? Due to advances in the digital landscape, modern marketers must evolve with every new platform, trend and insight. An online bachelor’s degree in marketing from Lynn University prepares you to stay ahead of the curve with the skills today’s employer’s value most.
A field with many diverse professional paths, marketing encompasses everything from economics, to business, social media, SEO and SEM, content creation and more. Pursuing a bachelor’s degree in marketing prepares you with marketing hard skills such as writing, data analysis and project management, in addition to building soft skills for marketers such as communication, creativity and leadership.
What you’ll learn
The Lynn University online bachelor’s degree in marketing offers relevant, hands-on coursework designed to build marketing skills in research, data analysis and sales while tapping into your creativity. In this program, you‘ll explore:
- How to perform market research, data collection and analysis
- Content marketing creation and strategy
- The science of consumer behavior
- The principles and best practices of digital marketing
- Managing new product development and business innovation
- Self-branding skills and communication strategies
The U.S. Bureau of Labor Statistics expects over 31,000 openings for marketing-related jobs each year, on average, through 2030. The outlook for qualified marketing professionals is positive due to an ever-evolving digital landscape. Overall, employment of advertising, promotions and marketing managers is expected to grow 10 percent from 2020 to 2030.