Marketing Careers and Skills

Tell stories that connect with consumers

Ready to pursue a career in marketing? Due to advances in the digital landscape, modern marketers must evolve with every new platform, trend and insight. An online bachelor’s degree in marketing from Lynn University prepares you to stay ahead of the curve with the skills today’s employer’s value most.

A field with many diverse professional paths, marketing encompasses everything from economics, to business, social media, SEO and SEM, content creation and more. Pursuing a bachelor’s degree in marketing prepares you with marketing hard skills such as writing, data analysis and project management, in addition to building soft skills for marketers such as communication, creativity and leadership.

What you’ll learn

The Lynn University online bachelor’s degree in marketing offers relevant, hands-on coursework designed to build marketing skills in research, data analysis and sales while tapping into your creativity. In this program, you‘ll explore:

  • How to perform market research, data collection and analysis
  • Content marketing creation and strategy
  • The science of consumer behavior
  • The principles and best practices of digital marketing
  • Managing new product development and business innovation
  • Self-branding skills and communication strategies

Career outlook

The U.S. Bureau of Labor Statistics expects over 31,000 openings for marketing-related jobs each year, on average, through 2030. The outlook for qualified marketing professionals is positive due to an ever-evolving digital landscape. Overall, employment of advertising, promotions and marketing managers is expected to grow 10 percent from 2020 to 2030.

See notes and conditions for important information.

Career opportunities in marketing

Looking to support businesses in delivering customer value, while enhancing consumer relationships with products? This online program prepares you for a variety of careers in marketing, including:

• Marketing manager
• User experience designer
• Brand strategist
• Market researcher
• Data analyst
• Social media strategist
• Entertainment marketer

Upcoming start dates

Notes and conditions - PLEASE READ

Employment and career advancement: Actual outcomes vary by geographic area, previous work experience and opportunities for employment. Lynn University does not guarantee employment placement or career advancement.

Job growth: Source: U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,